O1
FOUNDATION
Who is this for?
New founders launching lifestyle, wellness, or beauty brands.
Existing brands looking to refresh their identity before a re-launch.
01.1 // DEFINING CORE AUDIENCE
01. 2 // BRAND POSITIONING
01. 3 // BRAND IDENTITY
01. 4 // CONTENT PILLARS
O2
NARRATIVE
Who is this for?
For brands that are still becoming. This is where the fog clears. We find the words that make you you. What you sound like, who you speak to, what energy you hold when you walk into a room.
02.1 // BRAND POSITIONING & STORY-TELLING
02. 2 // BRAND PURPOSE, TONE & TAGLINES
02. 3 // PRODUCT PACKAGING IDEATION
02. 4 // AUDIENCE PROFILING
02. 5 // SHELF-IMPACT
02. 6 // 5 CONTENT IDEAS
02. 7 // INFLUENCER COLLAB OPTIONS
O3
DIRECTION
Who is this for?
We design the universe your brand lives in. The colours that feel like your truth, the textures that hold your story, the light and mood that make people pause.
03.1 // VISUAL & CREATIVE DIRECTION
03. 2 // MOOD BOARD BUILDING
03. 3 // PHOTOSHOOT REFERENCES
03. 4 // STYLING DIRECTION
03. 5 // PHOTOGRAPHER SUGGESTIONS
03. 6 // COLOUR PALETTE OPTIONS
03. 7 // STORY & TONE
03. 8 // VISUAL WORLD LOGIC
04
PRESENCE
04.1 // BRAND STORY: VISION, VALUES, VOICE
04. 2 // AUDIENCE PROFILING
04. 3 // VISUAL & CREATIVE DIRECTION
04. 4 // BRAND AUDIT
04. 5 // COMPETITOR ANALYSIS
04. 6 // BRAND PILLARS
04. 7 // 10 DAY CONTENT PLAN